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The Post-Accelerate 28-City Road Show

International, Live

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Client
Pure Storage
Event
The Post-Accelerate 28-City Road Show
Industry
Software & Technology
Event Type
International, Live
Location
US and Canada
# Attendees
2,000+

The Challenge

In lieu of the Accelerate Tech Festival hosted by Pure Storage, our team at Matrix was asked to lead a 28-city road show across the United States and throughout Canada. We were tasked with planning and producing elevated networking events that would allow our clients to showcase some of their newest product launches and meet face to face with their most valuable prospective and current customers. Each venue was carefully vetted and selected to be the best option within each city. Our team worked to iron out the smallest of details and preparations necessary to pull off this road show. At the end of the day the logistical approach that the Matrix team embodied is what led this road show to success. In fact, these events were so successful that our clients invited Matrix to produce their NYC Tech Event which took place at the highly sought after venue, PENN 1. This event featured flair bartenders, a live DJ, and an immersive sushi showcase. This event took our event planning capabilities to the next level, and we are looking forward to booking out more road shows in the near future!

The Solution

The event was filmed and live-broadcasted from a music venue in Charlotte, North Carolina. The hour-long experience featured a live host and Coldplay cover band alongside virtual presenters, encouraging high engagement with the content.


Prior to the event, we shipped over 800 Experience Kits filled with seasonal drinks and snacks. During the event, the audience heard a compelling presentation from Pure Storage executives, rocked out to well-known Coldplay hits, and played Name-That-Tune trivia to win amazing prizes.

The Outcome

The virtual event drew in nearly 2,000 attendees from around the world. From the opening video to the closing song, the audience was fully engaged and excited to participate in such a unique event experience. The live and virtual components of this event combined for a truly memorable hybrid experience, and the creative planning and execution made this event a huge success for our team, clients, and audience. 

Audience Laughing

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