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VIP Tailgating


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Pure Storage
VIP Tailgating
Software & Technology
Event Type
Multiple Locations
# Attendees

The Challenge

Impress your team, clients, and customers with an elevated tailgating experience at any concert, professional or college sporting event. Matrix Events provides a full-service event from the budget phase through on-site execution. Customize to fit your target audience, needs and budget.

Highlights include:

- Full bar with a bartender
- Delicious local catering
- Lounge furniture or bar seating
- Music
- Branded yard games
- Branded giveaways and decor
- Group game tickets
- Former professional player appearance
- Behind the scenes stadium tours

The Solution

The event was filmed and live-broadcasted from a music venue in Charlotte, North Carolina. The hour-long experience featured a live host and Coldplay cover band alongside virtual presenters, encouraging high engagement with the content.

Prior to the event, we shipped over 800 Experience Kits filled with seasonal drinks and snacks. During the event, the audience heard a compelling presentation from Pure Storage executives, rocked out to well-known Coldplay hits, and played Name-That-Tune trivia to win amazing prizes.

The Outcome

The virtual event drew in nearly 2,000 attendees from around the world. From the opening video to the closing song, the audience was fully engaged and excited to participate in such a unique event experience. The live and virtual components of this event combined for a truly memorable hybrid experience, and the creative planning and execution made this event a huge success for our team, clients, and audience. 

Audience Laughing


We take your event from imagination to execution.

Reach out to request a consultation.

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