HP Envy Laptop Launch

HP came to us with an incredibly challenging event brief: launch the new HP Envy laptop in 4 major cities throughout the APAC market in a tight timeframe (6 weeks) by creating a unique and technology-driven activation that would get local audiences excited about this new product. 

Led by Ben Fox, the creative team quickly put together a concept playing on an oversized laptop that would highlight the computers high-resolution screen and Beats audio system.  The event exceeded all expectations with over 1,200 participants at 4 locations (Mumbai, Sydney, Singapore & Bangkok).