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HP Envy Laptop Launch

International, Live

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Client
HP APAC
Event
HP Envy Laptop Launch
Industry
Information Technology & Computer Manufacturing
Event Type
International, Live
Location
Mumbai, Sydney, Singapore & Bangkok
# Attendees
1,200

The Challenge

HP came to us with an incredibly challenging event brief: launch the new HP Envy laptop in 4 major cities throughout the APAC market in a tight timeframe (6 weeks) by creating a unique and technology-driven activation that would get local audiences excited about this new product.

The Solution

Led by Ben Fox, the creative team quickly put together a concept playing on an oversized laptop that would highlight the computer's high-resolution screen and Beats audio system. We created the world's first oversized (16' wide x 11' high) interactive, working laptop that would be used to highlight the features of HP's new products. Groups of 4 guests were first challenged to play a custom game on the HP laptops by catching as many feathers as possible on their next-level light laptops. The winner of that showdown then stepped up to our giant laptop and was timed to see how fast they could spell out "HP Next Level Light". Every hour we gave away a brand new HP laptop to the fastest time.

The Outcome

The event exceeded all expectations with over 1,200 engaged participants between all four locations. We also created a camera that could capture guests spelling out the words on the oversize laptop and, to our knowledge, this was the first time anyone had ever done this.

Audience Laughing

MORE THAN AN EVENT

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