KubeCon Detroit
Live, Trade Show, Expo, Ancillary
Client
Portworx by Pure Storage
Event
KubeCon Detroit
Industry
Technology (Data Storage)
Event Type
Live, Trade Show, Expo, Ancillary
Location
Detroit, MI
# Attendees
17,000
The Challenge
Our challenge was to create a turnkey booth for our client's major annual trade show, incorporating creative elements to attract attention, engage prospects, and gather leads. Additionally, we were responsible for planning and executing VIP receptions throughout the event week, adding an extra layer of complexity and importance to our tasks.
The Solution
Through extensive consultations, we deeply understood our client's brand, goals, and target audience. This insight guided our strategy, highlighting Portworx's unique offerings while emphasizing their innovation and reliability. Our creative team infused the booth design with Michigan's adventurous spirit, aligning with the expo's Detroit location to create an immersive experience.
The Outcome
Our meticulously designed booth and interactive activities significantly increased foot traffic, resulting in a noticeable uptick in badge scans and engagements compared to previous years. Portworx's presence at KubeCon 2022 left a lasting impact on attendees, solidifying the company's image as a pioneering force in the data software sector and strengthening connections with potential customers.
