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Rock Your Data Storage

Virtual, Hybrid, Fulfillment

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Client
Pure Storage
Event
Rock Your Data Storage
Industry
Technology (Data Storage)
Event Type
Virtual, Hybrid, Fulfillment
Location
Charlotte, NC / Virtual
# Attendees
2,000

The Challenge

Our clients wanted to host a virtual event that centered around Storage as a Service (STaaS). They were looking to drive high attendance by marketing a virtual event that would be unique, enjoyable and memorable. They liked the idea of a cover band and experience kits but left the rest up to us.

The Solution

Our Creative team got to work on a clever event name that encompassed the theme, while our producers got to work on finding the perfect cover band to support the theme and messaging. With the client’s input and approval, we landed on “Rock Your Data Storage with STaaS” and a Coldplay cover band called “Fix You”.

The Outcome

This highly-anticipated event was live-streamed from a music venue in Charlotte, North Carolina and drew in over 2,000 virtual attendees. The combination of live music and physical experience kits interspersed with presentations and name-that-tune trivia kept the entire audience engaged throughout the event and left a lasting impression on all involved.

Audience Laughing

MORE THAN AN EVENT

We take your event from imagination to execution.

Reach out to request a consultation.

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