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The Mile High TEDx Interactive Exhibit

Live

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Client
Pure Storage
Event
The Mile High TEDx Interactive Exhibit
Industry
Technology (Data Storage)
Event Type
Live
Location
Denver, CO
# Attendees
650

The Challenge

Seeking to captivate the audience and elevate brand recognition at the esteemed Mile High TedX Event, Pure Storage hired us to design and deliver an engaging interactive display. Embracing the challenge of full-exhibit management, our goal was to deliver a visually striking experience reflective of the company's core ethos: "Uncomplicating Data Storage, Forever."

The Solution

Deriving inspiration from the brand messaging and the interactive museum, Meow Wolf, our team conceptualized a sub-exhibit in the event space that featured various compartments and textures for attendees to explore, each revealing insightful facts about Pure Storage's sustainability initiatives.

The Outcome

Through engaging trivia challenges and prize giveaways, over 300 attendees (nearly half of the overall audience) actively participated in our exhibit. As a result, the exhibit stood out as a captivating and innovative showcase, generating heightened brand awareness and positive perception among attendees. Attendees left with a deeper understanding of Pure Storage's commitment to simplifying data storage and promoting sustainability, while the exhibit served as a platform for meaningful networking opportunities and potential collaborations within the IT data infrastructure industry.

Audience Laughing

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