The Mile High TEDx Interactive Exhibit
Live
Client
Pure Storage
Event
The Mile High TEDx Interactive Exhibit
Industry
Technology (Data Storage)
Event Type
Live
Location
Denver, CO
# Attendees
650
The Challenge
Pure Storage tasked us with creating an engaging display at the Mile High TedX Event, aiming to captivate the audience and enhance brand recognition. Our challenge included full exhibit management, requiring us to design an experience that aligned with Pure Storage's core ethos of "Uncomplicating Data Storage, Forever."
The Solution
Drawing inspiration from Pure Storage's messaging and the interactive style of Meow Wolf, we devised a sub-exhibit featuring compartments and textures for attendees to explore. Each compartment revealed insights about Pure Storage's sustainability efforts, creating an interactive and educational experience within the event space.
The Outcome
Our exhibit successfully engaged over 300 attendees, showcasing our innovative approach and generating heightened brand awareness. Through trivia challenges and prize giveaways, we fostered meaningful interactions and networking opportunities, leaving attendees with a deeper understanding of Pure Storage's mission and promoting potential collaborations within the IT data infrastructure sector.
