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The Venetian Carnival

International, Live

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Client
Pure Storage
Event
The Venetian Carnival
Industry
Software & Technology
Event Type
International, Live
Location
Macau
# Attendees
2,000+

The Challenge

Charged with creating the first-ever Venetian Carnival in Macau, China, the team came together to produce 2 huge events over 3 days in spectacular fashion.  To make it authentic, award-winning carnival music and the dancing troop was flown in from Brazil to give this mega-event the genuine feel required by such an iconic property.

The Solution

The event was filmed and live-broadcasted from a music venue in Charlotte, North Carolina. The hour-long experience featured a live host and Coldplay cover band alongside virtual presenters, encouraging high engagement with the content.


Prior to the event, we shipped over 800 Experience Kits filled with seasonal drinks and snacks. During the event, the audience heard a compelling presentation from Pure Storage executives, rocked out to well-known Coldplay hits, and played Name-That-Tune trivia to win amazing prizes.

The Outcome

The virtual event drew in nearly 2,000 attendees from around the world. From the opening video to the closing song, the audience was fully engaged and excited to participate in such a unique event experience. The live and virtual components of this event combined for a truly memorable hybrid experience, and the creative planning and execution made this event a huge success for our team, clients, and audience. 

Audience Laughing

MORE THAN AN EVENT

We take your event from imagination to execution.

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